(scroll down to see more work)

Fans pledged their support with a facebook app.


They also shared their own rants and photos at TakeBackTheTour.com.


Group rides were organized in several cities.


Professional riders also shared their intensity in a series of spots.


Besides being discussed on cycling and ad blogs, the campaign was also covered by Good Morning America, Stuart Elliott in The New York Times and more. You can see an extensive list of media coverage and blog posts that discussed the campaign here.


Art Directors: Rob Singh and Tyronne Schaffer

The following year, Versus asked us to rebrand the entire season.



The site contained profiles of riders and teams.

Branded jerseys were given away throughout the season.

The campaign culminated with The Tour De France.



We also produced a graphic novel based on the season.

Episodes were released on the site and packaged as on-demand broadcast content.

Art Directors: Rob Singh and Tyronne Schaffer

AWomanIsNotAPreexistingCondition.com.

Video that summarizes the campaign and results:

Widget embedded on blogs and Facebook pages:

(Click the buttons along the bottom to try it out.)

In just two months, The National Women's Law Center went from 350 to over 6000 followers on twitter and from 1000 to over 15,000 on facebook.

You can see an extensive list of media coverage and blog posts about the campaign here.

The campaign generated over 99,600 letters and calls to Congress. And it's influence was proven when members of Congress adopted our tagline.

“The insurance companies take being a woman as a pre-existing condition,” Ms. Mikulski said. “We face so many issues and hurdles. We can’t get health care. We can’t get health insurance because of pre-existing conditions called a C-section.”
- Senator Barbara Mikulski quoted in The New York Times.

Art Director: Rob Singh

Pitch campaign.






Art Directors: Rob Singh and Nicole Miller

Campaign to encourage Greenpeace supporters to attend a protest to shut down the coal-fired Capitol Power Plant in Washington, DC.


Ads in Washington Metro stations.

Web banner.

As described by Time Magazine, the protest was declared a victory when Senate Majority Leader Harry Reid and Speaker of the House Nancy Pelosi announced that the Capitol Power Plant would switch from coal to natural gas.

Art Director: Nicole Miller

We branded Bermuda's only locally owned bank with the tagline "Welcome to the family."

During the island's 400th anniversary, we launched a campaign to create the world's first photo album of every person in an entire country.
We called it The Bermuda Family Album.

Small space newspaper and banner ads counted down the days until the project launched.

Ending with a full spread newspaper ad.


A custom photo booth lives in the branch and makes appearances at community events.

We also gave away digital cameras.

TheBermudaFamilyAlbum.bm.
Art Director: Rob Singh

In 1996, the Indy Racing League split from the CART series leaving the sport suffering from fierce legal battles and a divided fan base.
In 2008, the two leagues reunified and TV coverage moved to the Versus network.
With this pitch campaign, we sought to position these moves as the resurrection that every true racing fan had been praying for.






The website would enable fans to track their favorite driver and test their knowledge.

A widget would embed race results and driver point standings on desktops or blogs.

Mini-documentaries on legendary drivers would also be available on the site and packaged as on-demand broadcast content.

TRW was not getting credit from investors or manufactures for their advanced electronics and integrated technology. So we pitched a plan to reposition their products as Cognitive Safety Systems.

To relaunch the brand globally, we were challenged to bring the concept of Cognitive Safety Systems to life visually.



A microsite introduced the rebranding, while we reorganized their existing site into a comprehensive product catalog.

You can view the English version of the microsite at CognitiveSafetySystems.TRW.com and the main site at TRW.com.
Art Director: Rob Singh

(scroll down to see more work)


Banners for LoveStops.com.
(Go ahead and click. The site is safe for work, but still worth it.)
Art Director: Kim Brayton, Designer: Tom Nynas

For SAP’s Sapphire Now conference, we interviewed founder Hasso Plattner - actually, we had him interview himself.

You can see the video here.
Created as content for the conference site, “Hasso On Hasso” spread on twitter and was reviewed by ZDNet.com, InformationWeek.com and InformationWeek.de.
Art Director: Iva Zugic, Copywriter: Ashley Vienna

1FunThing.com is a game created to promote the variety of activities available at Fair Park, a public park that is home to several museums and performance spaces.

The game consisted of a series of challenges, many of which could only be solved by visiting the park or FairPark.org.
For example, players had to find a specific work of art to solve Challenge No. 25.

For Challenge No. 11, players had to figure out that a number represented a book's ISBN and then find a single word within the text.


In addition to banners and small space newspaper ads, the game was also promoted by a street team.

They handed out cards at pro sporting events and left thousands of nickels in malls and public transit stations.

A community formed on MySpace with people sharing hints and boasting about their progress.

Players spent an average of seven hours on the site and traffic to FairPark.org increased more than ten-fold.

1FunThing.com.
Art Director: Kim Brayton, Designer: Tom Nynas

BNYMellon.com/225years.
Site and documentary for the 225th anniversary of BNY Mellon.
Art Director: Jack Taylor

Page takeover to rally Greenpeace supporters.

AWomanIsNotAPreexistingCondition.com.

Widget embedded on blogs and facebook pages.
(Click the buttons along the bottom to try it out.)
Art Director: Rob Singh

TakeBackTheTour.com.

Facebook app.
Art Directors: Rob Singh and Tyronne Schaffer

TheBermudaFamilyAlbum.bm was launched with the goal of creating the world's first photo album of an entire country.
Art Director: Rob Singh

Brand launch microsite - CognitiveSafetySystems.TRW.com.

Reorganized product catalog - TRW.com.
Art Director: Rob Singh

"Thousands of stomachs in the city are this empty. You can help. FoodBankNYC.org"
Art Director: Rob Singh

Die-cut inserts for a divorce lawyer.

"1. Place over left hand. 2. Stand in sun.
We'll take care of every possible detail of your divorce."


"1. Insert diamond from engagement ring. 2. Admire.
You'll have a life after divorce. Start planning for it."
Art Director: Kim Brayton

Direct mail moving announcement.


"Capital Plan has moved three floors down. Don't worry, you'll still receive the same high level of service."
Art Director: Ross Brodie

"Need help finding the right doctor? Just call our Physician Referral Line at 972-566-7111."
Art Director: Ross Brodie

Teaser ads were placed in dirty locations, then a "Clean Team" went to work before the reveal was posted.




Art Director: David Duester

T-shirt for a trapeze school.

Designed for students to personalize with iron-on letters.

Art Director: Tom Nynas

(scroll down to see more projects)

Pre-printed passive aggressive notes for sale at PassiveAggressiveNotepads.com

I once sold everything I owned on eBay.
For the All My Life For Sale project, I created an online catalogue of all my possessions and put each one up for auction. The goal of the experiment was to examine how identity is shaped by the objects and brands we buy.

Pieces of my life were scattered from North Carolina to South Korea. The site also attracted media attention from as far as Israel.
You can browse through my life and read updates from people that bought a part of me at AllMyLifeForSale.net.

I sell my own brand of book safes on etsy.

The project has also been featured on Boing Boing, Gizmodo, Murketing, Book Patrol, Blog Kindle, Free e-day, Just Another Mobile Monday, the Doc Data blog in Germany and the Stacked Gift Guide.

A daily writing exercise on twitter from @CompleteDaTweet.

Like the name says, I start a one line story on twitter and anyone can finish it by including the hashtag #cdat in their completed tweet.