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Posts
- Oct 20, 11(scroll down to see more work)
Fans pledged their support with a Facebook app.
They also shared their own rants and photos at TakeBackTheTour.com.
Group rides were organized in several cities.
Professional riders also shared their intensity in a series of spots.
Besides being discussed on cycling and ad blogs, the campaign was also covered by Good Morning America, Stuart Elliott in The New York Times and more. You can see an extensive list of media coverage and blog posts that discussed the campaign here.
Art Directors: Rob Singh and Tyronne Schaffer - Oct 22, 11
We branded Bermuda's only locally owned bank with the tagline "Welcome to the family."
During the island's 400th anniversary, we launched a campaign to create the world's first photo album of every person in an entire country.
We called it The Bermuda Family Album.
TheBermudaFamilyAlbum.bm.
Small space newspaper and banner ads counted down the days until the project launched.
Ending with a newspaper spread featuring employees.
A custom photo booth lives in the branch and makes appearances at community events.
We also gave away digital cameras.
Art Director: Rob Singh - Oct 21, 11
After Take Back The Tour, Versus asked us to rebrand the entire season.
The site contained profiles of riders and teams.
Branded jerseys were given away throughout the season.
The campaign culminated with The Tour De France.
We also produced a graphic novel based on the season.
Episodes were released on the site and packaged as on-demand broadcast content.
Art Directors: Rob Singh and Tyronne Schaffer - Jan 19, 11
AWomanIsNotAPreexistingCondition.com.
Widget embedded on blogs and Facebook pages.
(Click the buttons along the bottom to try it out.)
In just two months, The National Women's Law Center went from 350 to over 6000 followers on twitter and from 1000 to over 15,000 on facebook.
You can see an extensive list of media coverage and blog posts about the campaign here.
The campaign generated over 99,600 letters and calls to Congress. And it's influence was proven when members of Congress adopted our tagline.
“The insurance companies take being a woman as a pre-existing condition,” Ms. Mikulski said. “We face so many issues and hurdles. We can’t get health care. We can’t get health insurance because of pre-existing conditions called a C-section.”
- Senator Barbara Mikulski quoted in The New York Times.
Video that summarizes the campaign and results:
Art Director: Rob Singh - Oct 21, 11
Campaign to encourage Greenpeace supporters to attend a protest to shut down the coal-fired Capitol Power Plant in Washington, DC.
Page takeover:
Ads in Washington Metro stations:
As described by Time Magazine, the protest was declared a victory when Senate Majority Leader Harry Reid and Speaker of the House Nancy Pelosi announced that the Capitol Power Plant would switch from coal to natural gas.
Art Director: Nicole Miller - Oct 20, 11
TRW was not getting credit from investors or manufactures for their advanced electronics and integrated technology. So we pitched a plan to reposition their products as Cognitive Safety Systems.
To relaunch the brand globally, we were challenged to bring the concept of Cognitive Safety Systems to life visually.
A microsite introduced the rebranding, while we redesigned their existing site to make it a comprehensive product catalog.
Art Director: Rob Singh - Oct 22, 11
1FunThing.com was a game created to promote the variety of activities available at Fair Park, a public park that is home to several museums and performance spaces.
The game consisted of a series of challenges, many of which could only be solved by visiting the park or FairPark.org.
For example, players had to find a specific work of art to solve Challenge No. 25.
For Challenge No. 11, players had to figure out that a number represented a book's ISBN and then find a single word within the text.
In addition to banners and small space newspaper ads, the game was also promoted by a street team.
They handed out cards at pro sporting events and left thousands of nickels in malls and public transit stations.
A community formed on MySpace with people sharing hints and boasting about their progress.
Players spent an average of seven hours on 1FunThing.com and traffic to FairPark.org increased more than ten-fold.
Art Director: Kim Brayton, Designer: Tom Nynas - Jan 19, 11
Teaser ads ran for two weeks before the official launch on the day after Valentine's Day.
The HeartOne brand was created for a network of hospitals that joined forces to promote cardiovascular health.
The site provided warning signs, risk assessments and health tips.
Full page newspaper ads contained legally binding documents - a Last Will and Testament and a Do Not Resuscitate Order.
In addition to brochures and posters, hospital staff were given buttons and temporary tattoos.
Once brand awareness was established, we came up with a way to sell health care as a retail product.
A gift card redeemable for one cardiac screening.
Art Director: Kim Brayton, Designer: Tom Nynas
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Posts
- Oct 21, 11
- Mar 23, 11
- Jan 03, 11
Banner for LoveStops.com.
(Go ahead and click. The site is safe for work, but still worth it.)
Designer: Tom Nynas
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Posts
- Jun 21, 10
- May 01, 10
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Posts
- Jul 17, 11(scroll down to see more projects)
PassiveAggressiveNotepads.com provides a simple solution to life's little annoying problems: pre-printed passive aggressive notes. - Jul 17, 11
Love your Kindle but miss the feel of a real book? Then carry it hidden inside one of my eBook Safes.
They've been featured by The New York Times, Gizmodo, Boing Boing and more. - Jan 03, 11
I once sold everything I owned on eBay.
The goal of the experiment was to examine how identity is shaped by the objects and brands we buy.
Pieces of my life were scattered from North Carolina to South Korea. The project also attracted media attention from as far as Israel.
You can browse through my life and read updates from people that bought a part of me at AllMyLifeForSale.net.
