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  • May 01, 04:14 PM

    Tour De France coverage on Versus

    (scroll down to see more work)

    Fans pledged their support with a facebook app.


    They also shared their own rants and photos at TakeBackTheTour.com.


    Group rides were organized in several cities.


    Professional riders also shared their intensity in a series of spots.


    Besides being discussed on cycling and ad blogs, the campaign was also covered by Good Morning America, Stuart Elliott in The New York Times and more. You can see an extensive list of media coverage and blog posts that discussed the campaign here.


    Art Directors: Rob Singh and Tyronne Schaffer
  • May 01, 04:19 PM

    Cycling coverage on Versus

    The following year, Versus asked us to rebrand the entire season.



    The site contained profiles of riders and teams.

    Branded jerseys were given away throughout the season.

    The campaign culminated with The Tour De France.



    We also produced a graphic novel based on the season.

    Episodes were released on the site and packaged as on-demand broadcast content.

    Art Directors: Rob Singh and Tyronne Schaffer
  • May 10, 06:19 PM

    National Women's Law Center


    AWomanIsNotAPreexistingCondition.com.

    Video that summarizes the campaign and results:

    Widget embedded on blogs and Facebook pages:

    (Click the buttons along the bottom to try it out.)

    In just two months, The National Women's Law Center went from 350 to over 6000 followers on twitter and from 1000 to over 15,000 on facebook.

    You can see an extensive list of media coverage and blog posts about the campaign here.

    The campaign generated over 99,600 letters and calls to Congress. And it's influence was proven when members of Congress adopted our tagline.

    “The insurance companies take being a woman as a pre-existing condition,” Ms. Mikulski said. “We face so many issues and hurdles. We can’t get health care. We can’t get health insurance because of pre-existing conditions called a C-section.”
    - Senator Barbara Mikulski quoted in The New York Times.

    Art Director: Rob Singh
  • May 01, 04:26 PM

    Vespa

    Pitch campaign.






    Art Directors: Rob Singh and Nicole Miller
  • May 01, 04:28 PM

    Greenpeace




    Campaign to encourage Greenpeace supporters to attend a protest to shut down the coal-fired Capitol Power Plant in Washington, DC.


    Ads in Washington Metro stations.

    Web banner.

    As described by Time Magazine, the protest was declared a victory when Senate Majority Leader Harry Reid and Speaker of the House Nancy Pelosi announced that the Capitol Power Plant would switch from coal to natural gas.

    Art Director: Nicole Miller
  • May 01, 04:29 PM

    Capital G Bank

    We branded Bermuda's only locally owned bank with the tagline "Welcome to the family."

    During the island's 400th anniversary, we launched a campaign to create the world's first photo album of every person in an entire country.
    We called it The Bermuda Family Album.

    Small space newspaper and banner ads counted down the days until the project launched.

    Ending with a full spread newspaper ad.


    A custom photo booth lives in the branch and makes appearances at community events.

    We also gave away digital cameras.

    TheBermudaFamilyAlbum.bm.
    Art Director: Rob Singh
  • May 01, 04:30 PM

    IndyCar coverage on Versus


    In 1996, the Indy Racing League split from the CART series leaving the sport suffering from fierce legal battles and a divided fan base.
    In 2008, the two leagues reunified and TV coverage moved to the Versus network.
    With this pitch campaign, we sought to position these moves as the resurrection that every true racing fan had been praying for.






    The website would enable fans to track their favorite driver and test their knowledge.

    A widget would embed race results and driver point standings on desktops or blogs.

    Mini-documentaries on legendary drivers would also be available on the site and packaged as on-demand broadcast content.
  • May 01, 04:31 PM

    TRW Automotive



    TRW was not getting credit from investors or manufactures for their advanced electronics and integrated technology. So we pitched a plan to reposition their products as Cognitive Safety Systems.

    To relaunch the brand globally, we were challenged to bring the concept of Cognitive Safety Systems to life visually.



    A microsite introduced the rebranding, while we reorganized their existing site into a comprehensive product catalog.

    You can view the English version of the microsite at CognitiveSafetySystems.TRW.com and the main site at TRW.com.
    Art Director: Rob Singh
  • May 01, 04:35 PM

    HeartOne

    Teaser ads ran for two weeks before the official launch on the day after Valentine's Day.

    The HeartOne brand was created for a network of hospitals that joined forces to promote cardiovascular health.

    The site provides warning signs, risk assessments and health tips.

    Full page newspaper ads contained legally binding documents - a Last Will and Testament and a Do Not Resuscitate Order.




    In addition to brochures and posters, hospital staff were given buttons and temporary tattoos.

    Once brand awareness was established, we came up with a way to sell health care as a retail product.

    A gift card redeemable for one cardiac screening.


    Art Director: Kim Brayton, Designer: Tom Nynas

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